Variable data printing is essential in many internal and production processes along the supply chain. In such environments, each individual product, product group, or package can have its own labels and tags with a unique identifier.

A widespread application of design-based variable data printing is to consolidate multiple SKUs into one larger order. Variable printing is also very useful to print warning messages that alternate from packaging to packaging, obey different provincial/country regulations, change languages or add batch numbers and best before date.

Variable data printing makes it possible to print large or small quantities of labels, shrink sleeves, sachets or business forms while changing elements of the content/artwork.

Variable data printing can be leveraged to encourage consumers to buy more by creating collectable packaging with unique design elements. But that’s not all! With the right combination of software and print capabilities, it is possible to innovate with eye-catching graphics featuring panoramic collage, randomized designs, and even mass personalization.